Search Marketing Grow News How much is search marketing going to grow this year? Search marketing will grow 16% this year to $19.3 billion and 74% of North American ad agencies say their clients use Facebook, according to a study released Wednesday. The report, from the Search Engine Marketing Professional Organization, is based on an online survey of 920 companies carried out in February and March. The companies reported a rise in mobile marketing, which accounts for some of the rise in se...

Digital Marketing While there are hundreds of ways to calculate the ROI of social media, the general consensus is that Twitter and Facebook are worthwhile tools that can add a lot of value to your marketing campaign. Of course, the value of social media depends on how well you execute it. Fortunately, a few big brands have already blazed trails in the digital marketing world. We spoke to social media and marketing experts at MTV, American Express, Xbox, NBA and AT&T to get the scoop on h...

Using Forums to Generate Traffic To Your Business Site Social media refers to a medium in which users participate and share. Forums fit this definition spot on, and when you think of social media marketing tactics, you should not forget about forums. Users initiate discussions and generate topics in forums, and other users can comment, expound on a topic or answer questions. You can and should participate in forums as an entrepreneur, to generate for leads and increased web traffic. How to U...

Content Optimization Get better results with optimized content Since the rise of search over the past decade, few obsessions have run deeper in the world of online publishing than search engine optimization (SEO). In an attempt to grow their audience and gain exposure for their content, publishers have increasingly focused on keeping Google’s crawlers well fed with tasty morsels of meta data, keyword repetitions, internal linking and more. But designing websites for crawlers often has a do...

Facebook: Myths First stop on the social media strategy: Facebook There is a lot more to a social media strategy than Facebook. But it's nearly always the first consideration and for good reason. That's where the audience is. It has by far the majority market share of the social media activity on the web. Global stats on top social sites in March 2011: Facebook 71% Stumble Upon 16% Twitter 4% UK stats on top social sites in March 2011: Facebook 63% Stumble Upon 18% Twit...

Sync Your Marketing How to Expand Your Marketing Campaigns Once upon a time, going to an event was just going to an event. We went, we hopefully enjoyed it, and we left. If it was memorable enough, we told our friends about it the next day. This series of steps applied to every real world experience. But in the digital age, any smart company knows that our passion and engagement can — and should — be channeled far beyond the physical spot where we’re standing. The fact that the real worl...

YouTube Marketing Tips, Strategies and Tactics for Business Success In addition to its incredible success as the de facto portal for video uploads and viewing, YouTube is itself a community. For brands, it provides an additional viable opportunities to spark discussion with followers. It’s a place to build relationships and create a space for users to converse with each other about branded content. Just as Facebook has become an incredibly popular place for brands to maintain a dialog...

Twitter Latest Tools to Help Your Social Media Goals Are you looking for new apps to enhance your Twitter experience? Twitter has turned into a major real-time news source and is no longer a procrastination tool. In order for us to filter and manage the ever-dynamic Twitter, a number of new apps have emerged. This article will cover five new tools to help make it easier for you to reach your social media goals and help you keep up with the “latest” on Twitter. Five New Twitter Tools ...

Learn From the Best Small Business Blogs A company blog is a useful tool for small businesses hoping to give others a glimpse into the company while also promoting the company’s products and services. While it’s never a good idea to spam readers with irrelevant promotional messages, there are plenty of ways to provide valuable information and resources to existing and potential customers. Here are five small businesses that are using a blog to reach local communities and showcase th...

Take Heed To These 6 Common Email Marketing Mistakes If email seems a little old school to you, you’re right. Email turns 40 this year, and it’s being outpaced by texting, instant messaging and Facebook messaging. As Facebook CEO Mark Zuckerberg pointed out last year, email is too much of a “cognitive load” for younger people. Yet you probably haven’t given up your Gmail account yet, have you? That’s because, despite the stigma of being a middle-aged technology, email is still ...

Improve Your LinkedIn Account! Very Easy! If you’ve ever come across the problem where you feel that you’re not being received well through social media networking sites, it’s probably a much easier fix that you’d think. Most of the time, if you feel you’re being ignored, it is most likely by accident, as in the person doesn’t know they are ignoring you. I mean, put yourself in their position, do you keep up with every little request, update or message? Typically, we’re t...

Article Marketing Do's and Don'ts for Promoting Your Websites You have heard the term “Article Marketing” many times and are hopefully publishing your articles to many websites and educating many people. Article marketing is an art and there are dos and don’ts when it comes to their success. Electronic article marketing is not any different than traditional marketing. The principles upon which it stands are identical to traditional marketing. The objective of the articles that are be...

Social Media Medium to Business Grow - Lesson from Dell   Dell has made a lot of money using social media. You might think that a major company like Dell doesn’t need “little” Facebook or Twitter. If that’s your thinking, you still don’t get it regarding social media, and you’re missing opportunities to grow your business as a result. Dell has dedicated an entire department to social media, and while you as a one-person shop or two-person team cannot, there are still many ...

Lytron Brasil Web Agency -  Broward Online Marketing Agency Lytron Brasil Web Agency serves South Florida - Broward area helps you get the best from Online Marketing. We are a 24/7 dedicated web design agency, but not just a web design firm. We have professionals working in Online Marketing area too, for success of your business. Online Marketing has become so vital these days for all business in this modern era where everyone is looking for information online. This increases the importance...

Promote Your Podcasts for Business Benefits Search engines favor podcasts above written content on websites. If you enjoy speaking more than you do writing, you should be podcasting. It’s easy to do from home, and you don’t need to build a studio to start your own show. All you need is a telephone and Internet access to use broadcasting services like BlogTalkRadio. You can also download free audio editing software, like Audacity, to improve the quality of your podcasts. Effectiveness of ...

Coca-Cola Makes Social Media Marketing Easy for the Rest of Us Coca-Cola is so famous, and infamous, that it’s a currency in at least one country. There are very few people on the planet left that are not familiar with the brand, and yet the company feels compelled to establish its brand on social media channels. Coca-Cola seems to understand something that struggling small business owners don’t:  Social media marketing is powerful, and you can generate more sales if you know how to use ...

Get People To Like Your Brand's Facebook Page Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. Once your brand is on Facebook, the question becomes: How you engage those fans and sustain a meaningful online dialogue with your customers. Facebook fans will only want to engage with us if we serve up relevant content and tr...

Online Marketing! Quite simply...  It works. Consider the following: 92% of all local searches will eventually convert into a sale. 82% of consumers use online search engines to find local businesses 40% of all search engine searches are for local businesses and services. However, that by itself is not enough... Online Marketing to Entice Local Buyers You need to show up on the 1st page of the major search engines for the right search phrases... What you need is "local buyer traffic"....

Social Media Marketing : Facebook is the Place to Market Have you ever wondered if what you know about marketing on Facebook is accurate? Consider the following paragraphs and compare what you know to the latest info on marketing on Facebook. Social networking websites are becoming more and more popular each day. Social Media Marketing Websites like these are primarily used as a social utility that will enable people to connect with other people. With Facebook, you will be able to connec...