Promote Your Podcasts for Business Benefits

Search engines favor podcasts above written content on websites. If you enjoy speaking more than you do writing, you should be podcasting. It’s easy to do from home, and you don’t need to build a studio to start your own show. All you need is a telephone and Internet access to use broadcasting services like BlogTalkRadio. You can also download free audio editing software, like Audacity, to improve the quality of your podcasts.

Effectiveness of Podcasts

There’s no question that podcasts can drive more customers your way. It gives you the opportunity to educate listeners about your services or products. You don’t want to make every episode about selling your business, because you will turn people away. What you should be doing is helping people improve their lives or their businesses, and building loyalty. You will be their first stop when they’re ready to make a purchase. Prospective customers will also have more information that may persuade them that they need your goods and services. Podcasting is an intimate form of marketing that is effective for many business owners. It’s worth your time to start podcasting.

Podcasts and Social Media

Once you start down the road of producing podcasts, you should market them on social media. Promote it the same way you would an article. Give a teaser, write a blog post or a full blown article and include the title of the podcast. Link to the podcasts on your website, and you should see some web traffic from your efforts. It’s important to send traffic directly to the podcast page, and not just to your website’s homepage. Some users may not have the patience to navigate your website, looking for the podcast.

Learn how to produce your own podcasts and promote episodes on social media channels. It will increase your sales.

by Daphne from Bosmo

More Podcasts and Social Media Information

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