Coca-Cola Makes Social Media Marketing Easy for the Rest of Us

Coca-Cola is so famous, and infamous, that it’s a currency in at least one country. There are very few people on the planet left that are not familiar with the brand, and yet the company feels compelled to establish its brand on social media channels. Coca-Cola seems to understand something that struggling small business owners don’t: Social media marketing is powerful, and you can generate more sales if you know how to use it.

Coca-Cola’s Social Media Marketing Steps

Coca-Cola uses a four-step process for social media marketing:

Reviewing: See what the chatter is about your brand
Responding: Use blogging and micro-blogging to answer questions or comment on the chatter
Recording : Generate content that’s informative and helpful to social media users
Redirecting: Direct web traffic back to your website

It’s simple really, which is true to form for Coca-Cola’s brand identity strategies. If you can implement these steps successfully as a small business owner, you’ll boost your sales as well.

Examples of Applying Social Media Marketing Steps

Let’s look at some ways to apply the steps to a new entrepreneur or veteran business owner new to Internet marketing.

Reviewing: What are users saying about my competitors? My industry?
Responding: How can I establish myself as the “go-to” entrepreneur by addressing comments and answering questions? (Comment on industry, but not competitors.)
Recording: What content on my website can I share with social media users? What content exists on the Internet can I share with users, that will help them and establish my leadership at the same time?
Redirecting: What pages on my website should I direct them to?

There’s no need to get bogged down in social media marketing when you use this four-step process. Follow Coca-Cola’s lead on this one.

by Daphne from Bosmol

More Social Media Marketing Information and Tips

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