Using Forums to Generate Traffic To Your Business Site Social media refers to a medium in which users participate and share. Forums fit this definition spot on, and when you think of social media marketing tactics, you should not forget about forums. Users initiate discussions and generate topics in forums, and other users can comment, expound on a topic or answer questions. You can and should participate in forums as an entrepreneur, to generate for leads and increased web traffic. How to U...

Facebook: Myths First stop on the social media strategy: Facebook There is a lot more to a social media strategy than Facebook. But it's nearly always the first consideration and for good reason. That's where the audience is. It has by far the majority market share of the social media activity on the web. Global stats on top social sites in March 2011: Facebook 71% Stumble Upon 16% Twitter 4% UK stats on top social sites in March 2011: Facebook 63% Stumble Upon 18% Twit...

Sync Your Marketing How to Expand Your Marketing Campaigns Once upon a time, going to an event was just going to an event. We went, we hopefully enjoyed it, and we left. If it was memorable enough, we told our friends about it the next day. This series of steps applied to every real world experience. But in the digital age, any smart company knows that our passion and engagement can — and should — be channeled far beyond the physical spot where we’re standing. The fact that the real worl...

YouTube Marketing Tips, Strategies and Tactics for Business Success In addition to its incredible success as the de facto portal for video uploads and viewing, YouTube is itself a community. For brands, it provides an additional viable opportunities to spark discussion with followers. It’s a place to build relationships and create a space for users to converse with each other about branded content. Just as Facebook has become an incredibly popular place for brands to maintain a dialog...

Twitter Latest Tools to Help Your Social Media Goals Are you looking for new apps to enhance your Twitter experience? Twitter has turned into a major real-time news source and is no longer a procrastination tool. In order for us to filter and manage the ever-dynamic Twitter, a number of new apps have emerged. This article will cover five new tools to help make it easier for you to reach your social media goals and help you keep up with the “latest” on Twitter. Five New Twitter Tools ...

Take Heed To These 6 Common Email Marketing Mistakes If email seems a little old school to you, you’re right. Email turns 40 this year, and it’s being outpaced by texting, instant messaging and Facebook messaging. As Facebook CEO Mark Zuckerberg pointed out last year, email is too much of a “cognitive load” for younger people. Yet you probably haven’t given up your Gmail account yet, have you? That’s because, despite the stigma of being a middle-aged technology, email is still ...

Improve Your LinkedIn Account! Very Easy! If you’ve ever come across the problem where you feel that you’re not being received well through social media networking sites, it’s probably a much easier fix that you’d think. Most of the time, if you feel you’re being ignored, it is most likely by accident, as in the person doesn’t know they are ignoring you. I mean, put yourself in their position, do you keep up with every little request, update or message? Typically, we’re t...

Social Media Medium to Business Grow - Lesson from Dell   Dell has made a lot of money using social media. You might think that a major company like Dell doesn’t need “little” Facebook or Twitter. If that’s your thinking, you still don’t get it regarding social media, and you’re missing opportunities to grow your business as a result. Dell has dedicated an entire department to social media, and while you as a one-person shop or two-person team cannot, there are still many ...

LinkedIn One of the Fastest Growing Business  Social Networking Site Have you been ignoring LinkedIn? Hope not. On March 22nd, LinkedIn announced a rather significant milestone: 100 million members. To quote the blog post announcing it, “We’re now growing at roughly one million new LinkedIn members every week, the equivalent of a professional joining the site at faster than one member per second.” At 100 million members, as a social network, LinkedIn is simply too big not include...

Increase Traffic To Your Blog Do you want to grow your blog? Are you looking for new ways to attract and retain more readers? We asked expert bloggers for their best tips on how to grow your list of blog subscribers. 17 Tips to Increase list of Blog Subscribers Here are their best tips. I think you’ll agree there are some excellent ideas here. #1: Be Active in Other Communities First Here’s what Mitch Joel, author of Six Pixels of Separation and the blog at Twist Image, recommends: ...

Promote Your Podcasts for Business Benefits Search engines favor podcasts above written content on websites. If you enjoy speaking more than you do writing, you should be podcasting. It’s easy to do from home, and you don’t need to build a studio to start your own show. All you need is a telephone and Internet access to use broadcasting services like BlogTalkRadio. You can also download free audio editing software, like Audacity, to improve the quality of your podcasts. Effectiveness of ...

Coca-Cola Makes Social Media Marketing Easy for the Rest of Us Coca-Cola is so famous, and infamous, that it’s a currency in at least one country. There are very few people on the planet left that are not familiar with the brand, and yet the company feels compelled to establish its brand on social media channels. Coca-Cola seems to understand something that struggling small business owners don’t:  Social media marketing is powerful, and you can generate more sales if you know how to use ...

Get People To Like Your Brand's Facebook Page Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. Once your brand is on Facebook, the question becomes: How you engage those fans and sustain a meaningful online dialogue with your customers. Facebook fans will only want to engage with us if we serve up relevant content and tr...

Maximize your social media benefits : Facebook, LinkedIn, Twitter Facebook, LinkedIn, Twitter and all the other forums for social media are all the buzz. And rightfully so - they are changing peoples' communications habits. There are now ongoing conversations taking place online about every topic, and as a marketer you want to be included in the conversation. Social media is a great opportunity to communicate with your constituencies and prospects and stay fresh, relevant and top of mind. Bet...

Optimize Your LinkedIn Profile’s New Skills Section Sharlyn Lauby, SPHR, CPLP, is the HR Bartender, whose blog is a friendly place to discuss workplace issues. When not “bartending,” Sharlyn is president of Internal Talent Management, which specializes in leadership training and human resources consulting. Keeping your social media profiles updated is a key component to your success. If you want potential opportunities to come your way via social media channels, then your profile has...