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Using Forums to Generate Traffic To Your Business Site Social media refers to a medium in which users participate and share. Forums fit this definition spot on, and when you think of social media marketing tactics, you should not forget about forums. Users initiate discussions and generate topics in forums, and other users can comment, expound on a topic or answer questions. You can and should participate in forums as an entrepreneur, to generate for leads and increased web traffic. How to U...

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Content Optimization Get better results with optimized content Since the rise of search over the past decade, few obsessions have run deeper in the world of online publishing than search engine optimization (SEO). In an attempt to grow their audience and gain exposure for their content, publishers have increasingly focused on keeping Google’s crawlers well fed with tasty morsels of meta data, keyword repetitions, internal linking and more. But designing websites for crawlers often has a do...

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Logotypes Play an Important Facets of Design Logotypes, like those of Facebook or Etsy, play on two important facets of design — typography and color — to the exclusion of other elements. They can be elegant and even clever, or they can fall flat. We’ll take a look at how a few examples walk that line. Our panel of experts includes UK logo designer Graham Smith, designer and logo design blogger Jacob Cass and Raj Abhyanker, CEO of Trademarkia, a firm specializing in trademarks and logo...

Facebook: Myths First stop on the social media strategy: Facebook There is a lot more to a social media strategy than Facebook. But it's nearly always the first consideration and for good reason. That's where the audience is. It has by far the majority market share of the social media activity on the web. Global stats on top social sites in March 2011: Facebook 71% Stumble Upon 16% Twitter 4% UK stats on top social sites in March 2011: Facebook 63% Stumble Upon 18% Twit...

Sync Your Marketing How to Expand Your Marketing Campaigns Once upon a time, going to an event was just going to an event. We went, we hopefully enjoyed it, and we left. If it was memorable enough, we told our friends about it the next day. This series of steps applied to every real world experience. But in the digital age, any smart company knows that our passion and engagement can — and should — be channeled far beyond the physical spot where we’re standing. The fact that the real worl...

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