The anchor texts of your links are extremely important for your domain to rank well. Anchor Links need to follow a certain criteria, as described below:

• A good portion of the anchor text will be Brand Name, URL, or Brand Keyword
• Exact match commercial keywords will be used strategically as they are very powerful but also the most likely to trigger automated filters/penalties.
• Phrase, random, and “other” anchor text types will show up in most natural anchor text profiles
• A large variety of different anchor text